To be clear, neither Kiddle or Kidrex are reinventing the search engine wheel, and, despite what some news stories imply, neither are owned by Google – they just use heavily customized versions of Google’s search engine under the hood, going beyond SafeSearch with the goal of making internet sleuthing as safe as possible for little ones. Kiddle’s tagline is that it’s a “safe visual search engine for kids.” It has been around for a few years, and is certainly not the only search engine marketed as child-friendly – similar services include Kidrex. The meme/public service message encourages parents and teachers to switch children to a kid-friendly search engine called Kiddle. Every now and then the following meme does the rounds on the family-focused corners of social media.
